The primary reason we created this shirt was to hopefully give you a sophisticated option to the summer Hawaiian shirt. We love Hawaiian shirts for costume parties, Magnum PI re-run parties, and the sorts. But for the civilized, summer is about linen. In this case, the pure Italian linen derives its colour from a printing process. When printed the hand of the fabric softens dramatically and the shirt feels more like cotton than linen. The fit is modern but not dramatically slim or remotely close to the shape of your favorite Hawaiian shirt.