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Women dress boys, VKNAGRANI dresses Gents

Men and women, as we have come to know, come from two totally different planets. I often think we are actually two separate species. This is never more apparent than in the world of clothing. Women and men approach clothing very differently. The intention, purpose and function of clothing differ greatly between the two genders.
We tend to discourage men bringing their wives or female significant others into the Lodge because women simply do not know how to shop for a man. Women can introduce them to new things, but to actually build a wardrobe for the gent requires a totally different play book. After all, if we left it to men, we would all still be wearing loin cloths.


How women shop

Most women love being “on trend” and “in the know” each and every season. Lord forbids you are caught walking around with last year’s it bags. Shame, shame, shame. As men, we love that you are always on point and we enjoy watching you and your friends keep the economy going. Most women tend to be highly competitive with their peers, often in a very passive aggressive way, but competitive as hell. Women do not ever want their man looking better than them. They can deny it all day long, but the truth is that they do not want their man garnering more attention than them – EVER.


How men shop

Men are basic. Far less complex than our female counterparts, men want everything easy. Having to shop is on par with a two hour dental appointment. It is an excruciating process for men. Men have been spoiled since birth. Mothers start buying their clothes in hopes of making them look “cute” and eventually they delegate the shopping to their significant others. Now, read the paragraph on how women shop. Do you understand where we are coming from? Women do not want you to look better than them yet they want a man who dresses well. And so it goes, “You can’t live with them or without them.”

My work is about far more than creating clothing and a responsibility to myself, the consumer and the human existence. I do not design clothing, I engineer a wardrobe that offers versatility, function and sophistication. I am more focused on raising the bar and creating a timeless aesthetic. Trends are futile. For those that seek the exquisite, you will truly enjoy my work. After all, it was created with you in mind.​​

1 Comments

  1. Jack Abelson

    Never forget that straight guys dress for one thing, to impress women, and the gay guys already get it. By the way, that is why men’s shoes matter so much, i.e., because women are looking at them!

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