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What you are buying when you buy VKNAGRANI

 Since childhood I have had a certain attraction to the clothing business. It was a combination of both nature and nurture that led me down this path. Most people never really think about what it really takes to make a garment come to life or how a brand operates behind closed doors.

When I started the company in 1999, the intention was not just to create great clothing but to also create a company that I would be proud of. Pride for me is not derived from the financial success of the business but rather the overall impact the business has on the world around me. Right from the start I have chosen to work with family-owned manufacturers. I never questioned prices because to me that was not really the issue. Instead, I focused on making a product the best I possibly could where the price became irrelevant.

In addition, I believed that as the company would grow, the employees of the factory would also reap the rewards. After all, we are all in this together. Then there was a responsibility to the artisan trade. So many have fallen by the wayside in lieu of companies seeking larger margins, faster turn around times and consumers choosing price over true long term value. And, of course, I was to be the brand that catered to the very few who seek the best. A man is his own brand; my job was merely to help enhance that brand.

When you buy our socks you are enjoying the work of a father and son that operate a small laboratory in Brescia, Italy. They have been making socks for the Italian market for decades and both father and son share a genuine passion for making the best product they possibly can. In addition, part of our collection is produced in Peru under the supervision of two brothers who have also been producing socks for over 50 years.

Should you have the opportunity to wear our underwear, breakfast pants, or loungewear I am sure you noticed the intricate workmanship that goes into building each piece. You would surely notice that the stitching is near perfection and the fabrication is beyond anything available in the market. This was the result of working with Las Hermanas de Calderon. Two sisters who put heart, soul and passion into each piece of clothing. What we produce yields a product that only a few would truly understand.

Our clothing is a joint venture with an Italian sartorialist. We work together to create functional, aesthetically pleasing and super chic clothing for the man who seeks both quality and performance. Each piece comes to life in small laboratories in the North of Italy. Each piece is created to enhance the consumer’s way of living while simultaneously elevating the environment he finds himself in.

My work is about far more than creating clothing and a responsibility to myself, the consumer and the human existence. I do not design clothing, I engineer a wardrobe that offers versatility, function and sophistication. I am more focused on raising the bar and creating a timeless aesthetic. Trends are futile. For those that seek the exquisite, you will truly enjoy my work. After all, it was created with you in mind.​​

2 Comments

  1. Peter Jones

    I live in Turkey which has both extremes of the weather i.e. very hot or very cold,and I have great difficulty selecting clothes of quality here over and above polo shirts and shorts in the summer and trousers and sweaters in the winter.Where can I view the full range of VK Nagrani clothing as it seems to fit my casual but elegant lifestyle ?

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