As I scroll through my calendar, I find myself wondering where the hell the year went. Every single aspect of our business has changed or is in the process of changing. It has been 16 years since I started the company and back then I thought for sure by now I would be taking it a lot easier. The reality is that I am working much harder and longer than ever before. As I mentioned, time seems to be flying by faster with each minute and it has caused me to really start reflecting on purpose. Time is a very limited entity and therefore it is a must that we make each moment matter.
Sure, I get it, I sell you laundry. I am not curing the woes of the world but for what it’s worth, the intention is there. This past month we tested our first private shopping event with our esteemed associate, Mrs. Nita O’Neal. She invited a handful of her VIP clients from Texas to visit us at the Lodge. We threw a hell of a cocktail party and enjoyed a lot of laughs and watched clients turn into friends. It was here that we realized that we have built this company for the consumer. Each piece is made by a family owned laboratory, each piece is created with purpose and only a handful of pieces are ever made. This, to me, defines luxury. Sure, we can buy clothes anywhere, but leaving with a great memory and actually enjoying the garment is what really separates us from the rest.
As we begin to shift gears and move into the future, our focus will remain on ensuring that each and every client becomes a friend. We are in the process of finding a new home which will allow us to create an incredibly cool shopping experience. As we get closer, I will make sure to keep you posted. Keep your fingers crossed, trust me, it will be for all of us to enjoy.