VKN VISION | November

Most men have no sense of style because they are always in search of a look or image. They seek external factors rather than embracing their internal self. For example, they look to magazines, celebs or depend on the choices of their wives, mothers or girlfriends, rather than looking within and accepting who they are. Let’s face it, not everyone is fucking Dean Martin or Steve McQueen. Relax, the great part about you is you. You just have to come to terms with it and own it.

Step one, magazine pictorials are done to sell stuff that some label knocked off another label and wants you to believe that for that season you have to wear it so you can look like every other dick in town. I mean, you have to look like everyone else right? God forbid you man up and just be your own damn self. No way, what on earth would Larry from accounting think, would the neighbors think you were “gay” and stop inviting you to drinks at Applebee’s?  If those are your concerns, even God cannot help you. Step two, embrace who you are. Step three, own it. Confidence makes anything cool.  Not everyone should look or be the same, it’s boring as hell.

Most men go through life in three phases of dressing or trying to determine their self image. Few men, REAL men, get to phase four. Phase One: As a child you dress to fit in with your peers. You don’t even know who you are so it’s totally acceptable. It is important to fit in so you don’t end up bat shit crazy and start killing people because you were a damn outcast. Phase Two: you dress to attract a partner.  You need to express your style and start to showcase yourself in hopes that someone finds you attractive. You have no game at this point but you want to play. You’re an amateur. So, like all amateurs, you fall victim to what’s “fashionable” or “trendy” which hopefully you will soon realize is douchy. Phase Three: you want everyone to know you da man. You buy a “brand” that you know everyone else knows.  You get off on the fact that everyone knows how much your clothes cost. Do not be a dumbass, most of those “designer” brands are labels created by a group of interns that knock another label off that knock another label off that knocked off a real designer past work.  Finally, the fourth level, you embrace who you are. What is cool, what is style is defined by you. You no longer are trying to impress others, you are simply impressing your own self. At that point, you are always welcome at VKNAGRANI.

My work is about far more than creating clothing and a responsibility to myself, the consumer and the human existence. I do not design clothing, I engineer a wardrobe that offers versatility, function and sophistication. I am more focused on raising the bar and creating a timeless aesthetic. Trends are futile. For those that seek the exquisite, you will truly enjoy my work. After all, it was created with you in mind.​​


  1. Well said. Thank You

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