I have to be honest, I really have no idea what I am doing half the time. 16 years ago I thought to myself that I could create the best socks in the world without any idea of what that even meant. I have often been guided by intuition and a genuine desire to avoid mediocrity at all costs. Today, about six weeks away from opening our flagship boutique, I find myself in the same place as I was 16 years ago. I have no idea what the hell I am doing. However, my passion and sincere interest in creating something special squashes any doubts that I may normally feel. There is a bit of anxiety, but very little fear. This is a mission. This is a duty. This is a responsibility to men who seek better.
I find myself looking back to my childhood trying to remember everything my grandfather would say and do. There are lessons there that I am recalling and only now able to understand the meanings. Sure, we have a great plan in hand, the numbers, the goals, the damn spread sheets; all of which leave me more anxious than anything else. To me, this is about fun and raising the bar. My grandfather never spoke about numbers, but rather client experiences and craftsmanship. I am bored of the status quo and find myself determined to elevate the game.
There is nothing ordinary about 87H. You can purchase socks like you would a bag of chips from our vending machine. You can have bespoke hangers made, select a customized vintage watch, create a custom pair of jeans and be able to let your imagination run and watch it come to reality.