The Capsule Collection: Stylish Minimalism


In a world saturated with information, technology, noise and total bullshit, men are in search of ways to simplify their overall lives. We do not plan to take you on a spiritual journey, but we can help you alleviate the stress of having to figure out what to wear every time you open your closet. Imagine saving 10 minutes a day, which is over 12 days of your life over the next five years. 12 days thinking about what to wear? Are you kidding me?

When you take a look at antique furniture or pictures of closets and armoires from the past, you will surely notice that they were not incredibly large. Today, life is driven by consumption. The more you have, the more you think your winning; however, in reality you are losing. You are losing TIME and that is the most precious asset of all.

The term “capsule wardrobe” was coined by Susie Faux in the 1970’s. She created a boutique in London with a very simple concept: essential pieces of clothing that could be mixed and matched and highlighted with key accessories. The idea is still perfect. Style does not change like fashion. Get the right things and you will remain stylish for years.

In all reality, are you really so fashionable that you are in trend with what some magazine or TV show is paid to say is “the fashion”.  And who made them the experts? Stop being a schmuck. Stick with the essentials, and you need not have to worry. I mean, if Kanye is wearing something, you should immediately go out and buy it…dumb ass.

Men desire to be better dressed, debonair, but most have no clue. They go into a department store and get hosed by a commissioned sales guy who is trying to make payments on his Toyota Corolla. Yes, think about that, that is who you are choosing to pick your wardrobe. And you ask him, “What do you think, does it fit? Does it look good?” Newsflash, they guy just wants to make his car payment, he really could careless how you look. That explains why so many people buy such ugly shit.

Here is an easy way to build your Capsule Collection:

  1. Pick the foundation colour scheme that works for you. For men, spoiler alert, it usually is navy and grey and shades of navy and grey. Your accoutrements, shirts, shoes can be avenues of expression, but be cool. Don’t scream, speak softly. Idiots tend to always overdue it with obnoxious colour choices. One piece, perfect, more than that, you’re crossing the line.
  2. Pick shapes and styles that fit you best. Stop looking at what celebs are wearing or what the magazines tell you is the way to dress. Dress according to your shape and level of confidence. Make sure the clothing fits you, not just covers you. Do you feel good, do you feel sexy? That is all that matters. If comfort is all you ask of your clothing, why bother, live in sweats, but own it and make it stylish.
  3. Seek quality over quantity. This really does not mean go pay for a big name label. That stuff tends to be average quality at best. What you are paying for is for them to advertise to you to make yourself feel like you are more worthy. In truth, you are an idiot.
  4. Each piece should be able to work with at least two other pieces in your collection. So as much as you may love that window pane jacket in bright pink, don’t be a fool.
  5. Your character should be the best piece of your wardrobe. Remember, tools always tend to overcompensate with material things. Simple, elegant, quiet with a touch of expression is always in style. Fashion, well, save that for the ladies. Gents always focus on style.

My work is about far more than creating clothing and a responsibility to myself, the consumer and the human existence. I do not design clothing, I engineer a wardrobe that offers versatility, function and sophistication. I am more focused on raising the bar and creating a timeless aesthetic. Trends are futile. For those that seek the exquisite, you will truly enjoy my work. After all, it was created with you in mind.​​


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