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This Men’s Wear Shop Is Not for Everyone

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Lounging on a cerulean leather chair at his store on the Lower East Side, a glass of Bunnahabhain 12-year-old Scotch in hand, Vivek Nagrani talked about the two types of men who frequent high-end clothing shops.

“There’s Banker A, who goes to Harvard, Goldman and buys a Lamborghini,” said Mr. Nagrani, 44.

That’s not his usual customer.

“Or there’s the guy who went to community college (his parents had no money),” he said, “but he loved finance and made his way to the top. Our client tends to be that guy. Top of the industry, but he had to earn it.”

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And that guy, Mr. Nagrani said, doesn’t like to go with the crowd, even when it comes to his clothes. That’s why, since starting his first full collection in 2013, Mr. Nagrani has offered limited editions, with each item numbered on an inside tag. The pieces are made in factories and workshops in Italy or Peru. Suits start at $1,800, and the shirts range from $350 to $695.

Mr. Nagrani entered the business in 1999, when he formed a partnership with a French factory in an attempt to make the ultimate men’s socks. His plan worked: Esquire declared his product “the best dress socks in the world,” and his clients include Bill Clinton and George W. Bush.

Mr. Nagrani, born in Pune, India, and raised in Northern and Southern California, sold what he called “junk toys” before his foray into socks. He built the business from there.

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My work is about far more than creating clothing and a responsibility to myself, the consumer and the human existence. I do not design clothing, I engineer a wardrobe that offers versatility, function and sophistication. I am more focused on raising the bar and creating a timeless aesthetic. Trends are futile. For those that seek the exquisite, you will truly enjoy my work. After all, it was created with you in mind.​​

1 Comments

  1. I really wish there were more arelicts like this on the web.

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