“There’s Banker A, who goes to Harvard, Goldman and buys a Lamborghini,” said Mr. Nagrani, 44.
That’s not his usual customer.
“Or there’s the guy who went to community college (his parents had no money),” he said, “but he loved finance and made his way to the top. Our client tends to be that guy. Top of the industry, but he had to earn it.”
And that guy, Mr. Nagrani said, doesn’t like to go with the crowd, even when it comes to his clothes. That’s why, since starting his first full collection in 2013, Mr. Nagrani has offered limited editions, with each item numbered on an inside tag. The pieces are made in factories and workshops in Italy or Peru. Suits start at $1,800, and the shirts range from $350 to $695.
Mr. Nagrani entered the business in 1999, when he formed a partnership with a French factory in an attempt to make the ultimate men’s socks. His plan worked: Esquire declared his product “the best dress socks in the world,” and his clients include Bill Clinton and George W. Bush.
Mr. Nagrani, born in Pune, India, and raised in Northern and Southern California, sold what he called “junk toys” before his foray into socks. He built the business from there.