Designer Underwear for Men Decoded

Why Designer?

People often ask what the advantages are to buying designer underwear as opposed to buying the simplest, cheapest ones. After all, the underwear is going inside of your tailored, pressed suit pants. This may seem like a fair point at first, but once the statement is examined, it immediately falls apart like a pair of $3 for 3 boxers. When you’re looking for clothing, you’re looking for the VK Nagrani style of “creating distinct, innovative, and timeless pieces” that offer “a man both style and comfort without sacrificing elegance” as Tim Pait put it.

It should be more accurate to think about underwear as an extension of what you’re wearing. That is to say, that they are what you’re presenting to the world and a part of what you want to be seen as. Again, that brings us back to the assertion that underwear just hangs out between you and your pants, so what does it matter?

That question has a two-part answer:

One, it’s not about how you look on the outside; it’s about how you present yourself during those times when (usually) no one would be around. If you’re in the most top of the line $10,000 suit during the day and when you get home you’re just in a pair of dingy, old underwear with holes in them, other parts of your life probably reflect on that too.

Two, picture this if you will. You’re at a job interview, dressed to the nines. You remember everything you need to do to impress: shake their hand just firmly enough, smile and look in their eyes, sit up straight, ask all the right questions, and allow yourself to take time before you answer theirs. You find out later that your attention to detail and presence during the interview has gotten you hired. So, of course, you throw on an old, faded t-shirt, some too-baggy-but-comfortable jeans with holes in them, and some sandals with socks and head in for your first day. They, understandably, would feel like you’re not taking the position seriously. They’d go with someone else. Now, instead of picturing that scenario in a boardroom with your future employers, picture that in a bar or at a party with someone you find particularly interesting and attractive. It’s the end of the night, and they find out that what you’ve got underneath your clothes wouldn’t have an excuse on a seven-year-old, let alone a grown man. It looks like you’ll be single for a while, friend.

What’s So Special About Designer Underwear?

Of course there is an aspect of “showing off” when you’re talking about buying designer clothing of any kind, but there are plenty of pieces of clothing that you’ll find at high-end designers that won’t have a logo or name on them. So, the question remains, “Why buy designer?”


One of the main draws of a piece of designer clothing is the material. The quality of the material tends to be head and shoulders above any low-end piece of clothing. If you’re relegating your shopping to the most basic of clothing, then you’ll shut yourself off to a world of materials or variations on the same material. When you’re considering a piece of clothing that is going to be getting intimate with your intimate parts, you’ll want something that is made out of material that feels good against your body all day every day.


Look at the stitching and design of any random pair of boxers. Just go grab two and take a look. We’ll wait…

What did you notice? There’s not much of a difference between two low-end pairs of underwear. Structurally, they’re essentially identical, and they haven’t had that structural formula changed in years and years, that’s why they’re cheaper: no innovation. If you were to take a look at two completely plain t-shirts, one from a high-end designer and one from the truck stop outside of town, you’d notice the difference between the two. You’d be getting totally different quality clothes. It’s easy to feel the stiffness and fragility in the latter shirt because it’s made of lesser material using a lesser construction method. This extends to every article of clothing, including underwear.

In the end, you’ll want to get clothes that last.


Frankly, designer clothes usually look better. That’s not to say that all brand name items will look better on you, but the ones that do look better on you will look much better than anything out of a $3 for 3 pack. Some people may thing it vain or narcissistic, but I don’t only want to look good when I’m out on the town. I want to look good all the way through to the end of the day. And if I can feel good doing it in underwear that’s going to last a while, so much the better.


Explore The Collection

My work is about far more than creating clothing and a responsibility to myself, the consumer and the human existence. I do not design clothing, I engineer a wardrobe that offers versatility, function and sophistication. I am more focused on raising the bar and creating a timeless aesthetic. Trends are futile. For those that seek the exquisite, you will truly enjoy my work. After all, it was created with you in mind.​​


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