While Men’s Fashion Week might have just come to a close in New York, we all know that those designers have an editorial and runway focus, rather than producing clothes that real guys can wear. At VK Nagrani, we take a different approach to men’s designer apparel. While we emphasize ultra-high quality materials and fine construction, we do so in a way that is both wearable and stylish for practical settings, because we know that you’re far more likely to need a suit jacket you can wear to the office than you are going to be in need of anything that makes It’s way down the runway.
One of the biggest issues that I take with how the fashion industry operates at large is how there is so often a lack of attention paid to the wearability and functionality of a garment. While there are certainly no shortage of opportunities to create something that is visually striking, that doesn’t necessarily translate to something of value unless you consider how it’s going to look and make you feel in a real-life setting.
Sure, you can design something for a photo shoot and it’s going to look great on a model in an exotic setting, but how is that going to look on a real guy in his real day to day life. Look, I’m not saying we should all throw away our aesthetic principles in favor of comfort alone, but there is an argument for clothing that holds those practicalities with at least as much emphasis as it does the visual design. We design clothes that strike a balance between the two, because we know real men want to wear something that is comfortable, fits well, looks great and makes you feel good.
When choosing the materials used for our clothing, we make those decisions thoughtfully. Not all fabrics were created equally, and when it comes to comfort and wearability, you really start to notice the difference. We select high quality materials like Pima Cotton with a bit of stretch for our foundation wear, which feels great throughout the day, and gives the wearer some breathability. We use Dormieul wools from England for our suiting and the best cashmere we can find for our knitwear and concept pieces. We don’t allow any of the low quality bullshit into our clothes, because the men who wear our clothes can tell the difference. They know when a shirt is a VK Nagrani shirt and when it simply isn’t. And a gent knows that clothing, like himself, should age gracefully.
Longevity and Quality
Aside from basic concerns like comfort, breathability, and stretch, functional style means striving for a higher caliber design that is built to last. In a conversation with the Atlantic, visiting critic at Parsons The New School of Design, and member of the Council of Fashion Designers of America, Sara Kozlowski discussed the lack of consideration many low and mid-market brands have for their clothing’s day to day functionality, “I think when you’re going to the upper price points of designer clothes, people tend to be less conscious of trends and more into quality and longevity. But in mid-market, contemporary brands, trends are what drive the industry. In that regard, it’s an epic fail.” When the emphasis is placed on trendiness as opposed to genuine, lasting quality and timeless style, it’s the customer that ultimately suffers. A thoughtfully curated wardrobe includes clothing that is consciously chosen for its quality, and the wearer should be able to enjoy their clothing over time without a diminished experience.
Check out the VK Nagrani collection to find men’s clothing that fits your real life.