For most men, clothing is deemed more a necessity than a way of self expression. Who can blame them? Today’s casual environment no longer demands culture, refinement or simple attention to detail. We live in a world where texting has taken the place of conversation and using proper grammar is a thing of the past. However, there is a small culture of gents that still seek to be better. They do not do it for society but rather for themselves.
The Gent sees clothing in a totally different way than the average consumer. To the gent, clothing is more art than anything else. He appreciates the fabric, the workmanship, the attention to details and most importantly the way it makes him feel when he wears the piece. He also appreciates clothing that is made in a manner that is befitting the gent’s way of life. He will pay more to know that no one has to suffer in order to save a few dollars. After all, civility and luxury should go hand in hand.
When we begin to discuss this topic, the first thing people need to get out of their minds is that a “brand” or more a label with a name on it is not luxury. You see, luxury should be reserved for those that posses a true understanding of what luxury is rather than just the means to afford what society claims as being luxury. For the gent, his life is art. The way he speaks, the way he lives, the way he treats others and himself. Every aspect of his life deserves attention. When it comes to his clothing, he understands that less is always more. There is not the need to attract compliments or garner unnecessary attention.
“Personally, I prefer that no one knows where I buy my clothing. I prefer to be judged on my personality and taste rather than where I shop.” For me, this statement resonates. When we create a piece of clothing, our intention is that it not only enhances your way of living but yields a continuous sense of enjoyment for several years to come. I am not out to sell you anything. My job is to create pieces that you choose to acquire. Each piece is created to work with all the other pieces; therein, creating an efficient, functional and beautiful wardrobe. The gent need not have to ever stress about what to wear.